Cerb4 is a great tool for responding to a flood of e-mail; but did you know that it’s also handy for proactively building relationships with your community?

In this video I explain how to use the Cerb4 “toolkit” mentality to import new opportunities from various community resources: prolific contacts, blog commenters, top forum posters, most-active contributors, etc.

There are several reasons you might want to do this:

• You want to offer Priority Support the people who would benefit from it most (the people who already request a lot of support, or groups of people who say they wish they received faster replies).
• You want to invite past customers back for a look at the recent improvements in your products and services.
• You want to follow up with leads who are evaluating you.
• … and countless other situations

Cerb4 – Opportunity Cookbook from Jeff Standen on Vimeo.

-Jeff@WGM