With the release of Cerberus Helpdesk 4.1 today, and a pile of over 147 improvements inspired by your feedback delivered into your waiting arms, it’s finally time for me to vindicate a comment I made about a year ago.
Back in May 2008, I wrote a blog post justifying a price drop at the time by saying:
You’re probably thinking this lead-in sounds like a typical justification for raising prices, right? Well here’s the curve ball… we think we’ve been pricing Cerb4 too high based on its exciting future potential that (for the most part) only we can see right now.
On our end, we have a unique perspective of the Cerb4 rewrite. It gave us an opportunity to wipe the slate clean and start over with a load of things we knew we wanted to do better. E-mail has changed far less over the past few years than the tools and philosophies behind building fast and scalable apps for the web. Back in 2002 we didn’t expect the project to grow to this point. There was no vision or plan in place, and the code was working only because it was between being broken. By 2006 it was getting difficult for us to make any changes to Cerb3 without breaking things, as we had bootstrapped the project since the early days by accepting nearly every feature request in exchange for a couple sales.
That’s why for almost the first two years of Cerb4, we spent the majority of our time sweating through the invisible engineering required to make future development easier — designing a system that *would* be changed daily from good feedback, and would be built to thrive in that environment — even when all that work didn’t translate into anything people could see or play with. Everything was about future potential. We could picture it, but we couldn’t keep asking you guys to close your eyes and imagine it.
I’d like to think today we no longer need to ask you guys to imagine it. It took two years of hard work and soul-searching to build the platform and concepts of 4.0, and from that point it only took about 3 months to deliver the 147+ improvements in 4.1. That total counts some huge leaps forward (e.g. workspaces, custom fields done right, worker-level permissions) as single improvements. We could never have done that without the Cerb4 rewrite. Beyond the speed of 4.1 development, the app is (almost paradoxically) *more* maintainable now than before the recent update. That’s all the result of having a plan.
Alright, I can hear the grumblers in the back row muttering “Enough with the foreplay…” — OK… OK!
We’ve had a lot of success with the community-edition of Cerb4 introducing new people to the project. That version limits people to 3 workers and blocks a couple non-essential features. We’ve talked to so many people who would like to use the full app, but felt the jump from $0 to $499 was too steep; and we’ve agreed, but we still felt strongly against disabling anything important to create a cheaper version.
With the latest development we feel we’re finally at a point where we can reintroduce the per-worker licensing, in the interest of offering a more affordable entry-price (even more crucial in the present economy), with the ability to scale up the number of workers gradually as Cerb4 pays off.
In a nutshell:
- We’re still offering free licenses to qualifying charities and open source projects.
- Small businesses (below $250,000 USD per year revenue) and educational institutions can now purchase Cerb4 for $99 (total) for the first 3 workers, for all functionality, and $50 per additional worker up to 15. After 15 workers a license will become unlimited.
- Everyone else can purchase Cerb4 for $199 (total) for the first 3 workers and $75 per additional worker up to 15. Then the same thing happens, a 15 worker license becomes unlimited.
- Everyone who sponsored Cerb4 development up to this point by already buying a license has an unlimited license with no costs and no strings. You may have to ping us for a new serial number, but we owe everything to you guys/gals for believing in us. You kept the lights on so we could get to this point. Thank you! Thank you! Thank you!
- Starter Licenses (the first 3 workers) and additional worker licenses can now be purchased from our store.
- We’ve also reintroduced an Unlimited License in the store which has the benefit of being $100 cheaper to buy up front than to upgrade past 15 workers. It also retains the above discount for small business and educational use.
Inevitably, these changes are going to be much cheaper for some people going forward and a little more expensive for others. We’ll probably have some issues come back to the surface, like “unpaid helpdesk volunteers” or disabled worker accounts. We’ll continue to err on the side of fairness.
Everything said, we feel the one-time cost per worker *is* fair given everything you’re getting in return at this point — but I’d like to make one thing abundantly clear: If you want to use Cerb4 and money is the only thing stopping you, pick up a phone or open your e-mail client and talk to us. We’ll help you out. We don’t see ourselves as selling bits that are already written; the current state of things is our resumé, and your purchase will fund development going forward (with whatever new innovations that brings). If it was realistic, we’d just plop down a huge subjective tip jar and be done with it. :) We’re obviously not economists, but our process has worked well enough for the past 7 years. Thanks to you for that!
I’m preparing several new videos to walk through the latest changes. I’ll also do another post here about the biggest improvements. If you’re really eager, you can scroll through the full list of changes in the forums. I’ve bolded the things I think you’ll find most interesting.
Enjoy!
-Jeff@WGM